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B2B Outreach Tools for Growing Your B2B Business
Insiderly Team
July 10, 2024
B2B Outreach Tools for Growing Your B2B Business
In today’s competitive corporate world, making an impression is more crucial than ever. Assertive outreach is the key to keeping ahead for B2B companies. However, let's be honest: manually overseeing outreach may be really taxing. B2B outreach tools can help with that.
These are revolutionary tools. They increase productivity, save time, and simplify procedures. Envision a single platform that facilitates lead management, email automation, and data analysis. Sounds fantastic, doesn’t it?
Consider these resources to be your outreach superheroes. They take care of boring jobs, giving you more time to concentrate on strategy and originality. It may appear challenging to select the appropriate tools but do not worry. We have everything covered. We will break down the top B2B outreach tools in this guide. We will review their features, advantages, and particular ways they can advance your business’s development.
Are you prepared to boost your B2B outreach? Together, we will explore how implementing the appropriate tools may propel your business’s growth. The ideal tools are out there, waiting for you, whether your goals are to raise brand awareness, cultivate relationships, or produce leads. Together, let’s locate them.
B2B Outreach Tools for Growing Your B2B Business
Lemlist
Lemlist is a platform for email outreach and sales engagement. It enables you to communicate with clients more effectively, reach them through various channels, and establish mutually beneficial partnerships.
Features and Functionalities
Use text, image, video, and website variables to scale up each method and make your messaging more credible.
It sets up and manages every account for your teams and clients from a single dashboard to avoid back and forth.
Lemlist connects with up to 33 workflow, enrichment, and CRM systems.
Usability
Users may send highly customised emails with dynamic content and specific graphics for every recipient. Lemlist helps you manage leads effectively by letting you plan follow-up sequences, monitor email performance with in-depth analytics, and interface with CRM systems.
Evaluation of the Interface and Design
Lemlist features an efficient and easy interface. Users can easily navigate various functions thanks to its simple, modern design. The dashboard summarises campaign performance concisely by quickly presenting essential metrics and insights.
Pricing
Email Starter — $39/month
Email Pro — $69/month
Multichannel Expert — $99/month
Outreach Scale — $159/month
Strength and Weakness
Insiderly was impressed that Lemlist allows you to employ numerous sending accounts, which helps you protect your deliverability score. To your Lemlist campaigns, you can add unique automatic processes as part of the multi-channel messaging approach. However, what we do not like about the tool is that Lemlist uses Aircall to synchronise calls since it does not have a built-in dialer. Due to this limitation, users cannot do call tasks directly from Lemlist; they may only create them within the platform.
Practical Example and User Review
Numerous agencies, including SALT, IREV, RightMarket, Daily Body Coach, Authentic, and many more, trust Lemlist. The CEO of Daily Body Coach found, contacted, and signed $10k agreements on Lemlist with just one platform. He said, “Without lemlist, it would be too time-consuming and ineffective to source leads, find their contact information, and personalize emails. I had driven millions of dollars in revenue from cold emails in a previous company. So getting started with lemlist for Daily Body Coach was a no-brainer.”
Customer Ratings and Reviews
Capterra: 4.6/5 (379 reviews)
Product Hunt: 4.5/5 (420 reviews)
G2: 4.4/ 5 (241 reviews)
Alternatives
Apollo
Apollo.io is a sales automation platform that runs on the cloud. It is a tool for email outreach, contact database management, and lead creation.
Features and Functionalities
Calls can be made, received, recorded, joined, and logged straight from Apollo to your CRM.
Bidirectional syncing for two popular CRMs is included with Apollo.io: HubSpot and Salesforce. It lets you synchronise data between the two platforms (Apollo and CRM).
Select from a collection of over twenty-one Play templates to quickly implement automation that transforms games.
Usability
Users can automate customised email sequences, search for and filter leads based on various parameters, and add additional insights to their data. Additionally, Apollo.io provides detailed data for tracking outreach campaign performance. This information helps sales teams refine their strategies. As a result, they can improve their conversion rates.
Evaluation of the Interface and Design
The dashboard comprehensively overviews important metrics like task completion, email open rates, and lead engagement. It is a centralised view of all sales activity. Integrated task manager includes calls, meetings, and follow-up action reminders and notifications to help users stay organised.
Pricing
Free
Basic — $49/month
Professional — $79/month
Organisation — $119/month
Strength and Weakness
Insidely appreciates that Apollo.io gives access to an extensive database that has more than 270 million email records, which will improve your prospecting skills. However, there is no native Zoho integration for Apollo.io. Therefore, users must use Zapier to link their Zoho CRM to Apollo.
Practical Example and User Review
Several businesses and agencies use Apollo.io, including Mutiny, Meetings Booked, Aligned, Leadium, Census, Customer.io, and more. Do you know that Customer.io’s sales qualified leads rose by 70% upon Apollo’s setup? The SDR Manager at Customer.io praised Apollo, “What I saw was this huge, brand new platform that had the capabilities of Salesloft and Outreach, plus ZoomInfo. Apollo is two platforms in one in a way that could save us clicks, save us time, and allow us to create sequences for the first time.”
Customer Ratings and Reviews
Capterra: 4.6/5 (344 reviews)
Product Hunt: 4.4/5 (67 reviews)
G2: 4.8/5 (6,990 reviews)
Alternatives
Instantly AI
Instantly AI is intended to be the most advanced email-sending solution available to organisations, combining AI-driven analytics with the potential to scale cold outreach efforts to unprecedented levels.
Features and Functionalities
You can modify your search settings according to job titles, locations, industries, and other details.
It records essential data, such as opportunities, opens, clicks, and reply rates.
Before sending cold emails, warm them up and steer clear of the spam bin.
Usability
Users can enter particular questions or topics, and Instantly AI will use the instructions to produce relevant and logical content. It accepts various writing tones and styles, making customisation possible for diverse audience tastes. Moreover, to ensure correctness and readability, Instantly AI provides tools for modifying and improving the created text.
Evaluation of the Interface and Design
Upon logging in, users are welcomed with a neat dashboard that offers instant access to various tools and features. To generate content, users can submit prompts, keywords, or subjects using the platform’s simple input interface. Users can specify the content's desired length, style, and tone.
Pricing
Growth — $30/month
Hypergrowth — $77.6/month
Light Speed — $286.3/month
Strength and Weakness
Insiderly appreciates that with Instantly AI’s extensive database of B2B leads, you may establish connections with the ideal clients for your company. Additionally, for the best email open rates, it enables you to plan and deliver time-based emails according to your prospects’ time zones. However, one of its drawbacks is that no multichannel transmitting features are currently available on Instantly AI. Users lose the opportunity to interact with prospects through popular channels, including text messaging, Whatsapp, LinkedIn, and phone calls.
Practical Example and User Review
Agencies, including Webaware, Canbury Partners, and Omnichannel, all use Instantly AI for theri practical work. CEO at Webaware, while praising Instantly AI, said, “Email outreach is one of the most effective ways to expand your business and gain new business. Instantly does this well; you can add unlimited email accounts, and just does all the basics in the right way!”
Alternatives
Adinton
Adinton’s primary goal is to assist CMOs around the globe in making well-informed choices regarding the best use of their marketing budgets to optimise sales.
Features and Functionalities
Adinton analyses each customer journey in real time.
It provides cross-device tracking to account for users interacting with multiple devices.
It includes a marketing budget optimisation tool utilising data presented through tables and charts.
Usability
Aditon analyses large amounts of data from numerous digital marketing channels, such as Facebook Ads, Google Ads, and other platforms. Adinton uses machine learning algorithms to find patterns, trends, and insights that support marketers in making data-driven decisions. It offers real-time performance tracking, campaign optimisation based on ROI (Return on Investment), and predictive budget allocation.
Evaluation of the Interface and Design
Visual aids like graphs, charts, and tables convey campaign data and analytics understandably. Marketers may comprehend trends and performance insights more rapidly. Users can tailor the views and reports on their dashboards to highlight particular campaign goals or metrics.
Pricing
$79/month
Strength and Weakness
Insiderly was inspired by how Adinton offers support resources, including manuals, tutorials, and customer service channels to help users get the most out of the platform.
Practical Example and User Review
A small business owner, while praising, said, “A great tool; you can know almost everything happening on your site, and they have great support. It decreases bounce rate and increases the conversion rate.”
Customer Ratings and Reviews
G2: 4.7/5 (3 reviews)
Alternatives
Ruler Analytics
Ruler Analytics provides real-time call and form tracking, CRM integrations, and other marketing impact metrics. Feeding data into their systems helps marketing teams optimise their efforts for purposes beyond form fills, build an architecture for lead-to-revenue reporting, and improve alignment with the sales team.
Features and Functionalities
Ruler Analytics makes it possible to monitor every visitor to a website during several sessions.
Ruler Analytics gives companies insight into the whole customer journey, assisting them in closing the gap between leads and revenue.
Businesses may optimise their campaigns and landing pages with the help of the data and insights it offers.
Usability
It gathers information through various touchpoints, such as phone calls, form submissions, website visits, and clicks. Ruler Analytics uses advanced monitoring technology to link conversions to specific campaigns, marketing channels, and keywords. It gives marketers a clear picture of campaigns generating leads and revenues.
Evaluation of the Interface and Design
Ruler Analytics provides a client management dashboard that enables users to oversee numerous clients with just one login. Users get access to information and insights specific to each client, simplifying client management and boosting productivity for agencies and marketing experts.
Pricing
Small Business — £179/month
Medium Business — £584/month
Large Business — £999/month
Advanced — £POA
Strength and Weakness
Insiderly should praise Ruler Analytics as it allows companies to precisely calculate their campaigns’ ROI by efficiently tracking conversions and connecting them to specific marketing initiatives. Despite that, new users may need training and support materials to utilise the platform entirely.
Practical Example and User Review
Many agencies use Ruler Analytics to improve their impacts. Add People, Ark Advance, Totalmobile, Brighttail, Embryo, theEword, and many more businesses trust this tool. Head of Partnerships at Add People states, “Internally, we’ve seen a 400% increase in leads and 100% increase in conversions across all clients since we implemented Ruler.”
Customer Ratings and Reviews
Capterra: 5/5 (2 reviews)
G2: 4.6/5 (29 reviews)
Alternatives
HubSpot
The cloud-based tool HubSpot CRM has features and integrations that enable it to multitask for the expansion of businesses. Giving them greater strategy and resources helps with customer support, sales, marketing, and content management at every stage.
Features and Functionalities
It enables storing client and prospect data in a single location, a CRM database.
With its task management feature, you can plan, organise, and monitor your tasks.
The free Gmail and Outlook connections that HubSpot CRM offer users access to all sales productivity tools.
Usability
It works by offering a set of tools for managing content, emails, social media, SEO, lead generation, and customer relationship management (CRM), among other facets of digital marketing and sales. With the help of HubSpot’s software, users can effectively build, manage, and analyse their marketing campaigns and sales operations on a single platform that combines all these features.
Evaluation of the Interface and Design
Tools for social media management, email marketing, content production, SEO optimisation, and analytics are available through the Marketing Hub interface. It has user-friendly editors for creating emails, blog posts, landing pages, scheduling, and automation functions. The dashboard offers the necessary amount of data to ensure successful sales.
Pricing
Marketing Hub Professional — $800/month
Marketing Hub Enterprise — $3600/month
Strength and Weakness
This platform connects to all of your sales and marketing initiatives, no matter where they are happening, whether on your email service provider, phone conversations, social media profiles, website, etc. This advantage impresses Insiderly.
Practical Example and User Review
WeightWatchers, eXp Realty, BOYD, Howard University, Rock Content, Avison Young, Momentive Align Marketing, Ving, and ClassPass use HubSpot to drive traffic. Using HubSpot, Ving improves revenue by 96%. COO and Co-Founder of VIng said, “HubSpot isn’t complicated, but it is super powerful. If you don’t put effort into it, you won’t get what you want out of it. We decided that if we were going to spend this money on HubSpot, we weren’t just going to succeed, we were going to crush it.”
Customer Ratings and Reviews
Capterra: 4.5/5 (4152 reviews)
Product Hunt: 4.8/5 (18 reviews)
G2: 4/5 (11.295 reviews)
Alternatives
Leadfeeder
Leadfeeder is a sales and marketing solution that shows actual firms that have visited the users' websites based on data from their Google Analytics accounts. It also interacts with the users' email marketing and CRM platforms to boost sales intelligence.
Features and Functionalities
Application Integration and Management
Business intelligence (BI)
Lead Scoring
Online Activation
Sales Orders, Reporting, and Tracking
Usability
It works by utilising data from Google Analytics to identify the businesses that visit a website—even those that choose not to submit a form. By comparing the IP addresses of these anonymous visitors with firm information from its database, Leadfeeder can identify them. It gives users comprehensive information about the company, including contact details, pages seen, and time spent on the website. As a result, lead generation efforts are improved, and conversion rates are raised. Sales and marketing teams can identify and follow up with the most promising leads based on their interactions on the website.
Evaluation of the Interface and Design
Leadfeeder offers information on specific visitor behaviour, including pages seen, time spent on the site, and sources of referrals. Users can then adjust their outreach efforts based on their understanding of visitor intent.
Pricing
Free
Paid — €99/month
Strength and Weakness
Insiderly was amazed that users could classify leads according to engagement level and conversion probability by utilising the platform’s lead scoring and segmentation capabilities. However, Leadfeeder interfaces with several widely used CRM systems and other applications; nevertheless, the configuration and setup of these integrations can occasionally be tricky and require technical know-how.
Practical Example and User Review
Businesses like Tuxera, Futurelab, TecSurge, Beck Technology Ltd, AlertOps, Tuminds, Framery, Cloudtalk, Prescreen, and more use LeadFeeder to convert visitors into customers. The Head of Market at Tuxera said, “Leadfeeder helps us determine how our content resonates with top accounts and new companies we want to develop relationships with. It validates that our audience and industry targeting is working, and where we could invest more effort. It’s a very handy tool to have in your marketing toolset!”
Customer Ratings and Reviews
Product Hunt: 2.7/5 (47 reviews)
Alternatives
Potion
For a 4x increase in prospect engagement, empower your outbound team to use Potion to deliver thousands of AI-personalized films to prospects each week.
Features and Functionalities
Integrate calendar widgets into your video page with ease.
Create countless customised variations of a single face-cam video.
Add your domain and branding logo to landing pages to make them unique.
Add GIFs, stickers, and emojis to enhance previews.
Use accessible call-to-action buttons to direct viewers.
Usability
Potion AI uses AI technology to rapidly and efficiently create high-quality content and streamline content creation processes for individuals and enterprises. First, record your video template, then choose the words that require customisation. Lastly, customised videos are produced by Potion AI.
Evaluation of the Interface and Design
Users can submit prompts or themes for which they need content using the tool’s simple input interface. In addition to changing characteristics like duration and tone, users can designate the kind of content.
Pricing
Starter — $99/month
Professional — $299/month
Enterprise — Custom
Strength and Weakness
Insiderly liked how much time making individual movies has been saved. The onboarding process was smooth, and it was easy to use. But when we tried to end the trial, we could not find a button on the dashboard to terminate the account, which annoyed Insiderly.
Practical Example and User Review
CaptivateIQ, Collective, MaintainX, PandaDoc, ORUM, Opensense, SAP, yourcityexpert.com and anyone looking to better engage with their mailing list use Potion AI. The worker at yourcityexpert.com said, “I sell B2B and to consumers directly, and Potion is an awesome game changer for me. The product works very well, and the customer service is fantastic. Honestly, a fantastic product.”
Customer Ratings and Reviews
Capterra: 4.9/5 (10 reviews)
Product Hunt: 4.5/5 (5 reviews)
G2: 4.9/5 (16 reviews)
Alternatives
An email hunter tool called Hunter.io assists marketers in locating the contact details linked to any site. It is perfect for businesses that employ cold emailing to fill their pipeline.
Features and Functionalities
Domain Search feature.
Email Finder tool.
Author Finder tool.
Email Verifier tool.
Usability
Hunter.io searches the web and indexes email addresses that are accessible to the public. Email addresses connected to a domain name are retrieved by Hunter.io together with their sources and verification statuses when users enter the domain name. Additionally, it provides API integration so emails can be easily found on websites or apps.
Evaluation of the Interface and Design
Hunter’s user interface is relatively simple, including a contemporary layout and navigation. The key features and tools for tracking email addresses are in the top panel. You can create lists and save emails as leads under the Leads option in the bottom left panel. Contact support via the live chat feature in the bottom right panel. Hunter’s UI is user-friendly and simple enough for beginners to use.
Pricing
Free
Strater — $34/month
Growth — $104/month
Business — $349/month
Strength and Weakness
Insiderly was impressed by its Chrome extension feature. A library of email templates was also a great feature that amazed us. However, one of its weaknesses is that it needs to verify personal emails.
Practical Example and User Review
Several leading companies, including Authority Hacker, LevelUp, Darwinbox, Canva, Siege Media, Managr, Goldie Agency, Hepper, Belkins, and Moosend, use Hunter.io. Canva’s SEO team uses Email Verifier and Hunter’s Domain Search for their outreach efforts. The SEO Specialist at Canva praises HUnter.io by saying, “We discovered Hunter while researching solutions to our email-finding woes. It was recommended by multiple colleagues and had a strong reputation for accuracy and reliability.”
Customer Ratings and Reviews
Capterra: 4.6/5 (618 reviews)
Alternatives
Lusha
For sales, marketing, and hiring teams, Lusha is a go-to-market information tool. The correct people may be reached at the right moment using Lusha data and insights, which help cut through the clutter.
Features and Functionalities
Users can look for potential customers across several platforms and databases using advanced search algorithms and various parameters.
Leads are automatically qualified and segmented into dynamic smart lists.
It aids users in keeping lists and documents organised, including managing duplicates.
Usability
Using AI algorithms and data sources, it searches for and verifies contact information, including phone numbers and email addresses. Users offer Lusha partial data or firm names, and it searches its database and open sources to retrieve current, trustworthy contact details. This makes it possible for marketing and sales teams to obtain quality leads and efficiently coordinate outreach initiatives.
Evaluation of the Interface and Design
Users can search for contact information by entering partial contact details or company names into the platform’s prominent search box. Lusha indicates the degree of verification and dependability of each contact detail.
Pricing
Free
Pro — $36/month
Premium — $59/month
Scale — Custom
Strength and Weakness
We liked that compared to competitors, the data is very accurate. What Insiderly disliked is that there is not much contact information for the US region despite the web extension’s ability to sequence automatically, which saves time. In essence, Lusha uses LinkedIn, where we may locate users’ contact information. Outside LinkedIn is a bit of a process.
Practical Example and User Review
Many big names like Fireant, Insightsoftware, WalkMe, Operatix, Zesty, Insightglobal, XGrowth, Field Control Analytics, Suxeed, Agent4Sales and others use Lusha. With Lusha, XGrowth increases connect rates from 0% to 50%. The Founder of XGrowth said, “Before Lusha we were not able to reach decision makers and we were getting no numbers. With Lusha we now reach 40-50% of the decision makers we want to reach.”
Customer Ratings and Reviews
Capterra: 4/5 (363 reviews)
Product Hunt: 3.1/4 (14 reviews)
G2: 4.3/5 (1,460 reviews)
Alternatives
Final Words
Leveraging the appropriate B2B outreach tools is essential for firms looking to broaden their market reach and drive growth in today’s quickly changing digital marketplace. The company’s size, industry, and marketing objectives all play a role in selecting the best B2B outreach tools. Businesses in the B2B sector can obtain a competitive edge, cultivate deep connections with their clients, and eventually achieve long-term success by incorporating these tools into their plans.
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