The marketing field is constantly evolving and being updated with new strategies and tools, especially in the days of AI. To remain viable, businesses of all sizes are implementing AI technologies into their marketing strategies.

These tools use artificial intelligence, machine learning, natural language processing, and data analytics to deliver insights, automate tasks, and analyze data to improve marketing campaigns and plans.

To help you streamline your work, our team at Insiderly has shortlisted the top ten AI tools that no marketer should overlook. Every tool has unique qualities and advantages. They cover various marketing topics, from customer relationship management to content generation.

Study these tools to discover how they can completely transform your marketing approaches. Look at how you can use AI to propel your business and accomplish your marketing objectives.

Top 10 AI Tools All Marketers Should Not Miss

Here are the top 10 AI tools  that no marketer should miss:

1. WriteSonic

2. Influencity

3. AdCreative.ai

4. Madgicx

5. Notion AI

6. Chatfuel

7. Grammarly

8. Bardeen

9. Reply.io

10. Meiro

1. WriteSonic

Fundamentally, WriteSonic uses cutting-edge artificial intelligence to help people produce engaging, excellent content for various purposes, including blogging, marketing, and other digital storytelling mediums.

Instead of just producing text, WriteSonic gives users access to a virtual assistant that is knowledgeable about language details and the mechanics of successful communication.

It is a flexible tool in the digital content toolset that can help anyone, from seasoned marketers to budding writers, enhance their content approach.

Speaking of seasoned marketers, did you know Admedia, a leading digital advertising company, also uses WriteSonic? They were able to leverage this tool to increase their content creation by 5 times successfully! In their review of the tool, the CTO of AdMedia, Sireesha Chilakamarri, said, “WriteSonic has significantly accelerated our content creation process. Its user-friendly tools and top-notch customer service ensure our websites are always fresh and engaging for our audience." 

Features

• Use of NLP (Natural Language Processing) to improve readability and interest in content that appeals to readers.

• The availability of features for search engine optimization of content is essential for the success of digital marketing.

• Multiple languages Capability.

Strengths and Weaknesses

AI content generators can sometimes be dull, sounding plain and monotonous. WriteSonic excels in this area with a finely tuned AI that accurately helps you establish your brand identity. It also gives you content recommendations, ideas, tips, and tricks to help get your business off the ground!

Pricing

• Free Version for those with minimal content needs.

• $12/month — Chatsonic for individuals who want AI chat like ChatGPT.

• $16/month — Individual for freelancers and content writers.

• $79/month — Standard for solo marketers and small teams focusing on foundational content and SEO practices.

2. Influencity

Prominent corporations like WPP, Kellogg’s, and Samsung have endorsed Influencity. It is known as the “most comprehensive influencer marketing platform.” The tool assists marketers in locating influencers, working together on campaigns, and monitoring their progress. Marketing agencies managing many brands will find it excellent as it provides thorough data and covers all leading social media networks.

Users have reviewed Influencity as a helpful tool, with one saying it is “An intuitive, easy-to-use tool with data that is very useful for the planning, reasoning, and implementation of influencer campaigns.” Many major companies use Influencity worldwide to meet their influencer marketing needs. These companies include:

• Samsung

• Havas Group

• Air France

• Pernod Ricard

• Kellogg’s

• Dentsu

Features

• By evaluating over +200M influencer profiles globally, you can find the content producers who best suit the goals of your campaign.

• Employ this application to find talent, evaluate performance, and monitor critical information, contacts, and email correspondence—all in a single place.

• Data can be shared via shareable URL links, Excel files, and PDFs.

Strengths and Weaknesses

When selecting the best tools for marketing, we at Insiderly don’t just focus on the basic features but also see what sets a tool apart from others. One major strength of Influencity is that it shows you the overlap between the audiences of your selected influencers. This allows you to plan your marketing strategy more effectively and reach more people strategically. However, this also comes with the drawback that it only supports three social platforms now, so decide wisely.

Pricing

• Free trial

• Custom package

• $168/month — Basic

• $348/month — Professional

• $698/month — Business

3.  AdCreative.ai

AdCreative.ai is an advanced AI-powered platform created to assist marketers in producing highly compelling and successful advertising creatives. This program uses AI to develop, refine, and test ad creatives to maximize the impact of marketing campaigns. By including their brand name, logo, colors, and description, users can establish their brands on AdCreative.ai.

A professional paid ads marketer, Aazar Shad, posted his review of AdCreative AI. In it, he described how good the tool was, and some features didn’t look useful at first, but he later found them quite helpful.

“The brand customization feature within AdCreative AI has been an absolute game-changer,” is one of the many nice things he had to say about AdCreative AI.

You can check out his full review on his website!

Features

• You may use advanced AI to find and examine the top-performing advertisements on your competitors’ platforms.

• Additionally, the software may produce sales-oriented headlines and texts for your advertising.

• There is an extensive collection of profitable ads from various businesses on AdCreative.ai. Companies might look through those ads to get ideas for their advertising campaigns.

Strengths and Weaknesses

Insiderly was most impressed with AdCreative.ai’s ability to automate the Ad creation process and simultaneously let us perform A/B testing on all our Ad variations. This quickly allowed us to create different variations of the ad we wanted and test out which version worked the best! However, the app doesn’t allow us to create ads from scratch, and we must choose from a list of pre-existing templates.

Pricing

• $15/month — Startup Plans

• $105/month — Professional Plans

• $275/month — Agency Plans

4. Madgicx

Madgicx is a marketing tool that uses AI tags, creative insights, custom automation, and campaign descriptions to assist solopreneurs and companies of all sizes in managing ad optimization. Teams can view and access Facebook and Instagram posts, existing ads, and possible combinations of creatives and ad copies in the content hub, as well as launch customized ads to particular audiences based on preferences, all with just one click using the Ad Launcher. The best creatives can be combined to create ads using performance visualization. 

Do you know South African skincare brand Repcillin uses Madgicx for its online sales? The brand saw a continuous increase in sales from roughly 5 to 100 each month. Emma Julie, the co-founder of Repcillin, said, ‍“I can't remember how long the free trial was, but I gave it a shot, and 3 days later, we suddenly had 10 orders in a day. That's when I suddenly noticed, like, wow, okay, this is getting somewhere, and I started to take a bit more interest and decided that it was worth committing and going with Madgicx.”

Features

• Activity Tracking

• Collaboration Tools

• Analytics/ROI Tracking

• Budget Management

• Ad Optimization

Strengths and Weaknesses

The data-driven automation feature of Madgicx impressed us the most at Insiderly. The simple and powerful machine learning helps optimize the ads and campaigns, saving time and effort and getting maximum output. If you are someone who wants to challenge creative insights, our team suggests watching some tutorials to use the program and then achieving your advertising goals with a hit!

Pricing

• $44/month — All-in-One AI Suite

• $99/month — Madgicx Cloud Tracking

• $29/month — One-Click Report

5. Notion AI

Instead of utilizing several programs, such as Trello, Hootsuite, and Google Docs, you may use Notion, which offers the same features in a single dashboard. By generating summaries, responding to inquiries, and automating time-consuming operations, Notion AI features can help you optimize your productivity. 

Businesses like Lyka, Formo, Oysters, Taxfix, and others use Notion AI. Lyka saves over $75,000 annually on their tool stack using Notion to bring their teams together. Senior Business Operations Manager Lauren Goldman said, “Everything starts and lives in Notion now. It’s the one place to go when you need anything — it’s become our one-stop shop for everything at Lyka.”

Features

• Customize anything using a template, including content calendars, project management dashboards, lists, and budgets.

• Utilize the integrated note-taking and scheduling features.

• You can collaborate with teammates.

Strengths and Weaknesses

Insiderly finds the tool easy to use. It generates a wide range of content, including meeting notes, project outlines, brainstorming ideas, and more. However, the quality of the output may not always meet professional standards.

Pricing

• $8 per seat/month — Plus

• $15 per seat/month — Business

6. Chatfuel

With this platform’s user-friendly drag-and-drop interface, you can easily construct a personalized virtual assistant. Chatfuel specializes in creating chatbots that can manage even grammar or misspelled inputs, alter dull FAQ sites, and assist prospective clients by providing discount codes. The collaboration between Chatfuel and Meta (previously Facebook) highlights its superior AI capabilities.

KLM Royal Dutch Airlines, Domino’s, L’Oreal, Lego, Photobooth Deluxe, and many other significant brands use Chatfuel to get their voice across the customers. Jurgen Mayr, the Photobooth Deluxe founder, praised Chatfuel by saying, “Chatfuel is amazing. It’s fun to work with, and you don’t have to have developer skills. You can do a lot just with a logical mind”.

Features

• Utilize pre-made templates and generators to save time and effort.

• Integration with Shopify, Zapier, Make, and ChatGPT.

• Its advanced AI identifies keywords in complex text to prompt relevant responses.

• Featured Live Chat.

Strength and Weakness

Insiderly was excited to use Chatfuel as it takes care of business to address routine inquiries. Free functions provide the possibility of building a powerful chatbot for FB Messenger. 

Pricing

• $14.99 — Business

• $300 — Enterprise

7. Grammarly

Grammarly is an excellent AI tool that can improve your writing and reputation. Its cutting-edge technology guarantees improved writing outcomes by spotting contextual text flaws, fixing problems with grammar, spelling, and punctuation, and providing enhancements to style, tone, and clarity.

Grammarly is the go-to AI writing companion for over 70,000 teams at firms like Atlassian, Databricks, Zoom, Everlane, Siemens, ModMed, and Upwork. Modmed, an e-health company, has achieved a 28x return on investment by using Grammarly, saving over 19 days annually for each worker. The CEO said, “I couldn’t imagine working without Grammarly. We use its generative AI to help with first drafts, ideation, and designing the framework of our conversations. Then, once we’re done creating, Grammarly’s in-line features ensure everything is clean, concise, and on tone.”

Features

• Ideas for expanding one’s vocabulary to create a more complex and impactful text.

• Verify your work for plagiarism to keep it unique.

• Tone identification and recommendations to keep the appropriate text in the proper context.

• Grammarly provides volume savings to more members and educational establishments.

Strength and Weakness

Grammarly provides conciseness and vocabulary while writing. It impresses Insiderly the most about Grammarly. Its style and tone adjustment are also features that impress us. However, we do not like the writing limitation that changes the intended tone of the writer.  

Pricing

• $12/month — Premium

• $15/month — Business

8. Bardeen

A complete workflow management tool, Bardeen AI, is made to simplify and enhance business processes. It facilitates teamwork and efficiency by automating operations with an intuitive UI. Because of the software’s scalability may be easily integrated into current workflows and support a wide range of industries.

The Susio, the SaaS company, uses Bardeen. The CEO of Susio commends Bardeen by saying, “This playbook saves me at least 1-2 hours every day. It normally takes me 60-90 mins to scrape 20 new jobs and the accompanying information each day. With Bardeen, this playbook does it in about 10 minutes and automatically!”

Features

• It ensures consistency throughout your workflows and gets rid of manual duties.

• Optimising efficiency and productivity can be achieved by ensuring flexibility and consistency with organisational needs by creating customised workflows for certain business activities.

• Bardeen facilitates smooth coordination and project success by improving teamwork and communication.

• User-Friendly Interface.

Strength and Weakness

The no-code interface feature allows users to create automations using natural language commands. This impressed the Insiderly. It includes proactive suggestions for raising productivity through actionable insights from user behaviour. Despite its simplicity of use, users from other platforms or those not experienced with automation tools may still need to go through a learning curve. 

Pricing

• $10/month — Professional

• $15/monthly — Business

9.  Reply.io

A sales engagement tool, Reply.io, assists sales teams in scheduling more meetings and contacting prospects via various media. Reply.io automates sending emails, follow-ups, and communications by phone, LinkedIn, SMS, and email.

Michael Greenberg, who works for Business RadioX, an online radio network, has effectively used Reply as a component of their marketing strategy to get guest bookings, and they plan to continue using it as they grow internationally. He said, “I have about a 60% hit rate with heavily customized emails, but at the same time, I’ve reduced the amount of time I work to about one to two hours a month to schedule those guests.”

Features

• Reply facilitates outreach using several channels, including calls, WhatsApp, LinkedIn, and email. 

• The Reply account allows you to book meetings instantly through its interaction with Google Calendar.

• Reply allows VoIP calling, so you may use your Reply account or the Chrome extension to make calls straight from the browser.

• Using personalized videos, this sales interaction software incorporates Vidyard GoVideo to give your follow-ups a more human touch. 

Strength and Weakness

Insiderly likes its multichannel engagement, as it integrates with CRM systems, including Salesforce, HubSpot, and Pipedrive, enabling seamless workflow. We also find its advanced features somewhat complex.

Pricing

• $49/month — Starter

• $89/month — Professional

• $139/month — Ultimate

10. Meiro AI

With Meiro's AI-powered tests and quizzes, you can accelerate the growth of your business and increase audience engagement, lead generation, and brand recognition. Make appealing, excellent images for the first page and all your challenge blocks. Share your vision for an image and see it grow into a work of art.

Kent Len, head of performance marketing at Chemist Warehouse, claimed a 25% increase in the retail media revenue. He said, “Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights that have improved our approach and efficiency to campaigns. The exceptional support we've received from the Meiro team has been instrumental in our success, and I would recommend Meiro CDP to businesses seeking to optimize their marketing strategies and drive growth.” 

Features

• Adjust the challenge level and voice for more focused communication with your audience.

• To gauge success, keep track of metrics like views, starts, completions, average time to finish the challenge, and lead form submissions. 

• Meiro supports fourteen languages, so your material can be seen by people worldwide. 

• Enjoy the white-label experience by adjusting the blocks, changing the wording, improving the appearance, and removing the Meiro logo.

Strength and Weakness

Insiderly likes its specialty in developing complete platforms for consumer data, enabling companies to gather, aggregate, and utilize client information efficiently. However, what we do not like is its lower brand recognition. 

Pricing

• $12/month — Manual

• $24/month — AI Magic

• $42/month — AI Magic Max

Our Preferred Choice And Why We Selected It

We’re going to be honest: it was difficult selecting the best pick from the entire list, especially considering the tools are so diverse in their functionality. But all things considered, our choice for the best tool from this list is Influencity.

Influencity can help you cut down on your influencer marketing costs by giving you a detailed breakdown of your selected influencers’ audiences and how they overlap. It is used by the biggest companies in the world, like Samsung, and has hence earned our badge of the best tool for professional marketers.

The Benefits of AI Marketing Tools 

Increased Production and Efficiency

AI marketing solutions can automate repetitious operations like data analysis, email marketing, and social media posting. This increases marketers’ overall productivity and efficiency by giving them more time to concentrate on strategic tasks.

Better Data Insights

Large volumes of data may be processed correctly and swiftly by AI tools. They offer an in-depth understanding of consumer behavior, industry trends, and campaign results, facilitating data-driven decision-making and more successful marketing tactics.

Cost Savings

AI solutions can significantly reduce costs by optimizing marketing efforts and automating processes. They minimize errors and lessen the need for manual involvement, which makes better use of marketing dollars possible.

Increased Creativity 

AI systems enable marketers to concentrate on more creative work areas by managing data-intensive chores. They can dedicate more time to developing innovative concepts and producing engaging content, which will result in marketing initiatives that have a more significant impact.

Predictive Analytics

AI tools use predictive analytics to predict future campaign results, customer behavior, and trends. This aids in anticipating changes, wise resource allocation, and competitive advantage.

Conclusion

To sum up, the variety of AI tools marketers can use today signifies a paradigm change in how businesses interact with their customers. These solutions provide many indisputable advantages, from automating monotonous processes to delivering personalized experiences at scale.

Marketers can achieve better results by optimizing their workflows, obtaining a more profound understanding of consumer behaviour, and utilizing AI technologies in their initiatives. With AI at their disposal, marketers may transform their strategies, surpass client expectations, and open up new avenues for expansion.